At first glance, McCain's decision to bypass dozens of seasoned and better known party faithful as his running mate in favor of unknown political lightweight Sarah Palin seems to be a wacky choice that's destined to backfire.
But there's an angle you haven't considered.
Without much to run on this year, the RepubliCons are relying on marketing gurus to save the day.
For the next 60 days or so, millions of Americans will be hoarding the hot new
Alaska state quarter. And even those who've grown tired of collecting the damn things are bound to notice that this design is pretty cool, better than most and a b'zillion times better than that butt ugly one from New Hampshire. At least every couple of days your pocket change will scream, "ALASKA!" And by reference, it will suggest that you support the odd couple ticket of runner-up Miss Alaska 1984 and the guy who ranked 883rd from the top of the U.S. Naval Academy's class of 1958.
Don't laugh.
If you aren't old enough to remember the inexplicable popularity of pet rocks, there's a good chance you've heard of William Hung.