WP: His Way With Words: Cadence and Credibility
By Henry Allen
Washington Post Staff Writer
Saturday, January 17, 2009
....As much as anything else, Obama won the presidency with words.
Obama is an orator....
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This is an age of media hipness, when we're virtuosos of data bounced off satellites, when we get weird as wizards, talking on cellphones to electronic ghosts constructed of bandwidths and wavelengths. But Obama has reminded us that none of this modern science has the power of the human animal standing up on two feet and talking -- a sort of ritual shouting, actually, even chanting: oratory, probably not much different than the way it was done by the Old Ones in the forest primeval. We're not used to this. People call it "preternatural."
"The crowd was quiet now, watching me," Barack Obama has written of discovering this power in college. "Somebody started to clap. 'Go on with it, Barack,' somebody else shouted. 'Tell it like it is.' Then the others started in, clapping, cheering, and I knew that I had them, that the connection had been made."
Connect. Yes, we can.
Connect with repetition, cadences, attitude, rises and falls of tone. Yes, we can.
Obama's speech on Super Tuesday, Feb. 6, 2008: "We are the ones we've been waiting for. We are the change that we seek."
This is poetry.
WE are the ONES we've been WAITing for.
It's ancient English metrics: WE are the CHANGE that we SEEK, a chant of dactyls, DA-da-da, DA-da-da, as in Longfellow's "THIS is the FORest primEVal."
Rock it, Obama....
Analysts of Obama's oratory cite the influence of African American preaching tradition, but the influence is older, rooted like a mangrove in the swamp of the nervous system.
"It's about the tune, not the lyrics, with Obama," says Philip Collins, who wrote speeches for Tony Blair, the former British prime minister. In a BBC report, Collins cites "the way he slides down some words and hits others -- the intonation, the emphasis, the pauses and the silences."...
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And there's the charisma factor in his oratory, the quality that powered Kennedy's stunning inaugural speech in the wild winter sunlight that day in 1961: "Pay any price, bear any burden" (alliteration: "pay"/"price," "bear"/"burden"); "Ask not what your country can do for you -- ask what you can do for your country" (the Greeks called this chiasmus, meaning a reversal of terms -- "country"/"you," "you"/"country"). About a century ago, Max Weber, the sociologist, said charisma defined its bearers as "set apart from ordinary people and treated as endowed with supernatural, superhuman or at least specifically exceptional powers." Obama has it now. It's impossible to believe it could fade, but it could....
With Obama's oratory there is also the factor of cool, which could be a subcategory of charisma....
Hence Obama's demeanor at the lectern -- the face lifted as if with a casual curiosity; utterly unneedy, like an aristocrat or a minor god; eyes narrowed with knowing that you know he knows you know....
He seems at ease with power. Recent presidents have hidden their personal power, their force, during their speeches. Maybe they were afraid of seeming like bullies, of offending political correctness by seeming macho. George H.W. Bush and Lyndon Johnson felt obliged to hide their aggressiveness behind forced smiles. They were men who acted like boys in futile hopes of reassuring their listeners. Obama has the charm of a boy acting like a man -- the magic of the boy king. His smile -- a big one -- is easy....
Speeches still have gestures, but they're more subtle....Obama has his smile, his thoughtful stare into the distance and his cool grace.
Radio, amplification and film...introduced a conversational tone into speeches....Obama uses it to gain intimacy and trust, and to set off, by contrast, his higher-volume calls for belief and support. The sound and sight of a human being calling loudly to us still has force, maybe as much as it ever did.
Now Obama is working the magic that we thought was part of the past. How enthralling. Feels so good....
http://www.washingtonpost.com/wp-dyn/content/article/2009/01/17/AR2009011701429_pf.html