Quick Chek's New Slogan: "You are the decider."

[Kire]

In between Muzak songs in the store nearest me, Quick Chek plays little ads for itself. One of the ads is about "Javariety", which is a word they made up to talk about their flavored coffee varieties.

Anyway, I am sure I have heard them say: "You are the decider: -- As in, the customer gets to decide how they want their coffee -- more than once this week.

I just thought that was newsworthy.