He also should have won on a reasonable predictor of the election result (see Freeman's, below) and given Bush's dismal approval rating at the time of the election.
BUT, think about this...
Mitofsky chose to do a demographic poll, rather than a straight exit poll, and the first defense of the Bush election result was just that: it's demographic (soon debunked, because there is no reason in the world why asking someone who they voted for AND noting their sex or religion would yield inaccurate results on who they voted for).
So he handed them their first line of defense. (He later made up--out of whole cloth--the defense that R's were shy of pollsters, which the new US Count report just totally debunked, finding data in the exit polls that points to just the opposite, that the exit polls actually favored R's.)
Mitofsky could have done it differently. For instance...
--the US was testing out a new and highly controversial electronic voting system for the first time nationwide
--criticisms of the new voting system included its secret, proprietary source code running all the electronic voting machines AND the central tabulators, owned by Bush partisans
--Bush partisans in Congress had fought hard to PREVENT any verification and auditing procedures
--a third of the country was thus voting with no paper trail
--Bush had stolen a previous election
--exit polls are used worldwide to verify elections and check for fraud
This situation CRIED OUT FOR a clean, straight, non-doctored exit poll to VERIFY THE ELECTION and to ALLAY SUSPICIONS of this new system. Why didn't he do it? Why, instead, did he muddy it up with demographics, and later basically lie that the poll was skewed to Kerry?
Hm?
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In Steven Freeman's second paper on the exit polls (which is now off the Internet because it is to be published as a book in May), he does a prediction of the vote, based on the base vote going in (who voted in 2000), the big switch of Nader voters to Kerry, and new voter registration (which greatly favored Kerry), and finds a 4 million vote discrepancy (actually 8 million, if you add the Bush/Kerry discrepancies together). Kerry should have won by something like 4 million to 8 million votes. Since this Freeman paper has been around DU in draft form, I think it's okay to provide just this excerpt. To read Freeman's first report, or to request the second, go to:
http://www.appliedresearch.us/sf/epdiscrep.htmTable 2.2. Expected Presidential Votes based on Changes From the 2000 Election
----------Dem (G or K)---------Bush ------------3rd Party--------Tot
2000:----50,999,897 (48%)---50,456,002 (48%)---3,949,201 (4%)---105,405,100
2004:----57,890,314 (48%)---61,194,773 (51%)---1,170,071 (1%)---120,255,158
Increase:---6,890,417--------10,738,771----minus(2,779,130)-----14,850,058 (14%)
(Distributing the votes on a reasonable expectation formula:)
(1) 95%
of 00 vote----48,400,00------47,900,000---------3,800,000------100,000,000
(2) 3rd
Party -----2,300,000 (64%)------600,000 (17%)
-----------------------------------------------New voters: 20,200,000
(3) New
Voters
distrib'ed ----11,500,000 (57%)---8,300,000 (41%)
Expected
Total --------62,200,000-------56,800,000
Discre-
pancy --------(4,300,000)-------4,400.000
Freeman explains this very simply in his section entitled, "The Numbers Don’t Add Up." He says that, in 2000, Gore won the popular vote by more than half a million, but in 2004, Bush beat Kerry by 3.3 million—yet there were only two major changes in the voting population: 1) the 3rd party vote declined by 2.8 million, and 2) get-out-the-vote campaigns. 95% of the 2000 electorate voted in the 2004 election. That gives Kerry a base of 48.4 million (Gore voters), and Bush 47.9 million. Election night polls showed that Kerry got 64% of ex-Nader voters (2.5 million) and Bush got only 17% (600,000). In 2004, Dems beat Repubs in new voter registration by 57% to 41%. And when you add these three blocks of voters together—the base vote from 2000, the 3rd Party vote, and new voter registration—"…it looks as though Kerry somehow received 4,300,000 votes less than he should have, and Bush somehow received over 4,400,000 votes more than he should have."
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Surely Mitofsky knew this. These stats are public knowledge, and he is a pollster, after all. And surely he knows that his exit polls were right, and the official result was wrong. And surely he knew this on election night, but still, perhaps under the pressure of the war profiteer networks--and who knows what other pressure?--went ahead and ALTERED the onscreen exit polls to fit the official results, or acquiesced in AP and the networks doing so.
I think it was an unforgivable act of irresponsible journalism on all their parts.