After two false starts, Apple said Wednesday it will finally open its third Manhattan retail store by year's end, this time on the lower west side in the city's Meatpacking District.
CFO Peter Oppenheimer announced the plans during the company's second quarter conference call, saying the store would be located at 14th Street and 9th Avenue. The district originally housed some 250 wholesale meatpackers, but has been in transitioned lately into trendy retailers, hotels, restaurants and nightspots.
For Apple, the west side store will mark the third out of a projected five store Manhattan project. Over the last two years, the company began and then cancelled store initiatives in the Flatiron District and on West 34th Street. However, it does operate two very successful stores in the SoHo district of the city, and on Fifth Avenue near Central Park.
Based on checks, a probable location of the new store is 401 W. 14th Street -- a three-story, 52,000 square-foot corner property that holds a prominent location at a three-street intersection. The property is managed by R.K. Futterman & Associates, the same company that brokered the deal for the Apple Store Fifth Avenue.
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