The Secret of Apple Design

[alfredo]

It wasn't just dependability that drew me to the Mac, it was the design.

http://www.technologyreview.com/Biztech/18621/page1/

"Jobs is a dictator, but with good taste," says Norman. "He is good and driven to the perfect experience. He doesn't want good design; he wants great design." Brunner similarly lauds Jobs's "driven, singular focus." And Rolston says, in what is perhaps the best explanation of Apple's design ascendancy, "It's a happy coincidence at Apple that the designer in chief is the CEO. He has a fantastic sense of what people want. And after all, that is design."