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I'll admit to having watched Joe Millionaire just for the train wreck factor (and hilarious snarkage on Television Without Pity), but other than that I stayed away from the genre until my TARfly boyfriend kept bugging me and bugging me to watch it because OMG-IT'S-SO-COOL. I've been a TARfly ever since.
I think my knee-jerk hatred of the genre came from the plethora of bottom feeder shows out there. And the fact that it seemed like there was no end in sight to the number of desperate famewhores who were willing to humilate themselves on TV for a few bucks and 15 minutes. Of course in the TV industry, particularly with the networks, when one show gets popular everyone else jumps on the bandwagon so for a while it just seemed like we were being inundated by really fucking horrible shows with really fucking horrible people, and just when you thought they (meaning Fox) couldn't get lower, they pull out something like The Littlest Groom or The Swan. A lot of it was just awful timing too because for a while it seemed like there were fewer and fewer scripted series on that were worth watching, and those that were seemed to be getting crowded out by bottom feeder famewhore shows. Sturgeon's Law applies to unscripted TV as much as to scripted, but when Jane McFangirl's favorite scripted series is being trounced in the ratings by Who Wants to Marry My Big Fat Dad?...well, I can understand the vitriol. I have a couple of shows I loved that were victims of that.
I think that's a big chunk of it, and the rest is either ignorance or as another post said outright TV snobbery, like people who watch reality shows watch nothing but bottom feeder reality shows and somehow are lesser human beings for it. It's why I hate terms like "guilty pleasure" because, I mean have we forgotten that TV's main mission statement, TV News notwithstanding, is to entertain? Watch what you want and enjoy yourself and don't justify it to anyone if you don't want to. If they don't understand it, it's their loss as far as I'm concerned.
Things have improved, though. The initial reality craze has died down somewhat, and hopefully with the death of most of the really bad reality shows, and the rebirth of scripted TV (Lost, Desperate Housewives), some of the prejudice will die down. I know that since I've gotten into TAR I treat reality just like any other TV genre: most of it's crap, but there are some real gems that are worth tuning in for. Part of it was also that, as a HUGE sci-fi/fantasy nerd, I am very familiar with ignorant people completely trashing an entire genre of entertainment having little to no knowledge of it, and I became aware of my own hypocrisy in bashing the reality genre.
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