Frame that dollar bill; if Visa and MasterCard have their way, it'll soon be an antique. The credit card giants say they're moving closer to gaining acceptance in the United States for radio frequency identification-enabled "contactless" payment devices that can be waived near a sensor rather than swiped through a card reader. Visa Thursday even introduced a mini version of its device, about half the size of a conventional credit card.
Radio-frequency tags have been a hit with drivers for the past decade, using them at Mobil gas stations and at tollbooths, but U.S. businesses have been slower to invest in the infrastructure needed to implement the technology in retail settings. Visa is trying to change that mind-set, and in December launched a pilot program at Atlanta's Philips arena, home of the NBA's Hawks and the NHL's Thrashers, to prove the efficiency of contactless payment when crowds gather at concession stands.
Season ticket holders with Chase-issued Visa credit accounts and Cingular wireless accounts can make contactless payments at concession stands throughout the arena using near-frequency communication-enabled Nokia 3220 cell phones. Pilot testers wave the phone within an inch or two of a radio-frequency reader without the need for a PIN or a signature. In the arena setting, merchants feel they can make more money because their workers can spend more time helping customers and less time handling money.
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