Please repeat after me: It doesn't matter.
There, don't you feel better?
If a corporation is silly enough to plunk down $50 million a year to have its name grafted onto Wrigley Field or, worse, if it is silly enough to erase the very mention of Wrigley, let it. And if that corporation believes people are suddenly going to start referring to the ballpark as Viagra Field or Can You Hear Me Now Stadium, it not only is silly, it is delusional.
Buying naming rights to Wrigley is like buying naming rights to the sun.
The romantics who are in an uproar about a possible name change need to save their indignation for something that matters. The joke will be on the corporate rube who believes that, by acquiring naming rights to the ballpark, he's buying high-quality advertising. What he will buy is a shunning of Amish proportions. If I know one thing, it's that few people will pay any attention to a name change in the way a company would like.
It always will be Wrigley.
http://chicagosports.chicagotribune.com/sports/baseball/cubs/cs-080228-cubs-naming-rights-rick-morrissey,1,7374571.columnand this
Zell won't hesitate to sell Wrigley Field naming rights
1 day ago
CHICAGO (AP) — The chief executive officer of the Tribune Company says he won't hesitate to sell the naming rights to Wrigley Field — even if baseball purists don't like the idea.
During an interview on CNBC, Sam Zell says despite Wrigley Field being known worldwide, he didn't get a discount because he wasn't going to use the naming rights that the field represents.
Zell said he plans to sell the Cubs and Wrigley separately and in his own time frame. He also disclosed that Major League Baseball has approved "four or six" potential ownership groups and that any one of them would be fine.
The sale of the team has been delayed by Zell's plan to sell the team and the stadium separately, and to have a state agency acquire and renovate Wrigley.
http://ap.google.com/article/ALeqM5hKqMWw5utXxtzMNEzjLC_9jkfalQD8V2MRN00