and is a restaurant/coffee shop chair that was popular and commonly used up through the 1970s.
The nice thing about it is you won't destroy any perceived value by recovering it with fabric or plether if you want. Even painting the wood, or restoring it, won't alter any perceived value.
I can't find any links for you on that other than the Shelby Williams one you have probably already seen. Shelby Williams has been in the business for years in making contract (business) furniture, which includes restaurant/banquet chairs.
http://www.referenceforbusiness.com/history2/22/Shelby-Williams-Industries-Inc.html<snip>
By 1959 Shelby William's sales had jumped to $2.5 million. Its catalog had grown from 24 pages in its first year to 64 pages and included contemporary and Scandinavian designs. In response to the population boom on the West Coast, the company opened an assembly plant in Los Angeles. A break occurred for the young company when one of its main competitors, Thonet, the originator of bentwood manufacturing, left the burgeoning hotel and restaurant market. Shelby Williams rushed to fill the gap. From 1961 to 1964, Shelby Williams showrooms appeared in Dallas, Atlanta, Los Angeles, and in the Merchandise Mart in Chicago.