Imagine if LBJ's 'Daisy' ad, or Hillary's '3am' ad had been repeated 200 times.

[denem]

The better the ad, the more it will backfire with carpet bombing. The point negative advertising is to make the audience uncomfortable. After 'all right all right I get it' stage 'viewers' begin to direct their 'anger' at the source of the discomfort. I think this election will be written up in the Advertising annals for posterity. 2012, who knows? It's the end of the world anyway.

The point i, BETTER negative advertising will only exacerbate the problem.