Sarah Palin's magic touch might be fading a bit. Although several of her recent projects have been successful, Palin's latest book isn't one of them.
"America by Heart," Palin's new memoir, has logged disappointing receipts since it officially went on sale late last month, publishing sources say. Although the book is second on the New York Times bestseller list this week (behind former president George W. Bush's memoir, "Decision Points") , its publisher, HarperCollins, hasn't ordered a second printing - a sign that sales haven't been overly brisk.
By contrast, Palin's first book, "Going Rogue," became the second-fastest-selling political book in history upon its release last year, according to Nielsen BookScan, which tracks industry sales. It went into a second printing three days after its release and went on to sell 2.2 million copies in hardcover, according to the publisher.
"America by Heart" (subtitle: "Reflections on Family, Faith, and Flag") got a more modest launch. HarperCollins's initial press run was 1 million copies, suggesting that the publisher recognized that "Heart" would likely not repeat the success of "Rogue."
http://www.washingtonpost.com/wp-dyn/content/article/2010/12/09/AR2010120905857.html?wpisrc=nl_pmheadline