The campaign reported this week that 98 percent of its contributions so far are $250 or less. They report this in order to create the impression that the vast majority of these funds are coming from everyday folks who don't/can't give much.
Actually, you have to look very closely at the words they are using.
They don't say that 98 percent of contributions come from small-amount donors - i.e., people who gave only small amounts in total. They say that 98 percent of the contributions are in small amounts. http://politicalticker.blogs.cnn.com/2011/10/13/obama-campaign-raises-almost-43-million/There is a big difference there. The number of contributions exceeds the number of donors, meaning that some donors gave multiple times. Add up the contributions of any particular donor, and that donor can easily become a LARGE donor.
The administration engaged in the same sort of misleading reporting in 2008, too, and it was noted by the press and the fact checkers. In June 2008, for example, the Obama campaign reported that 93 percent of its contributions were for $200 or less:
http://www.nytimes.com/2008/06/20/us/politics/20obama.html?_r=2&sq=obama%20contributions&st=nyt&adxnnl=1&oref=slogin&scp=1&pagewanted=all&adxnnlx=1214543811-/ZFP7127PQXiHkc8xzyN8AThe Obama campaign highlighted Thursday the fact that 93 percent of the more than three million contributions it had received were for $200 or less. However, OpenSecrets.org and factcheck.org independently clarified, using official campaign filings, that only 47 percent of contributions by July 2008 had came
from donors giving less than 200 dollars total, and that only about 33 percent of money collected during the entire year had come from such individuals. (
http://www.socialistaction.org/goodman19.htm; http://www.opensecrets.org/news/2011/10/barack-obama-fundraising-juggernaut-abortion-rights-fight.html; http://factcheck.org/2008/07/average-campaign-contributions/).
The Obama campaign has aggressively courted "small donations," knowing that they look good in the press. This year, for example, they ran contests in which donors could win dinners with Obama and Joe Biden if they gave in small amounts (
http://www.opensecrets.org/news/2011/07/several-presidential-campaigns-rev.html). It is a way of making donations even from large donors look like grass roots support from the struggling working class.
So where did the awesomely impressive 93 percent figure come from? In significant part from counting repeated small donations from people who donated larger amounts in total. According to CNN, 983,000 individuals have made donations so far in this campaign season, but only 258,000 of them have made only one contribution.
http://politicalticker.blogs.cnn.com/2011/10/13/obama-campaign-raises-almost-43-million/