Rupert Murdoch's the Daily has 80,000 paying subscribers (1/6th of the number needed to break even)

[Turborama]

Source: The Guardian

iPad newspaper attracts just a sixth of the number News Corp chief said it needs to break even

Josh Halliday | Monday October 03 2011 11.15 BST

Rupert Murdoch's iPad-only newspaper the Daily has 80,000 paying subscribers – a sixth of the number he said the publication needs to break even – the publisher revealed on Monday.

Greg Clayman told US website AdAge that the Daily has 120,000 weekly readers on average, with 80,000 people paying either 99¢ a week or $39.99 a year to read the digital paper since its launch in February.

=snip=

Murdoch himself launched the Daily in February, heralding its arrival with the slogan: "New times demand new journalism".

He said at the time that the title would need 500,000 paying subscribers to become viable.

Read more: http://www.guardian.co.uk/media/2011/oct/03/rupert-murdoch-daily-subscribers

[Joe Bacon]

1. Lose more money, Screwpert.

I hope Screwpert loses as much money with The Daily as he did with My Space! Anything that makes him bleed money is OK with me!

[dipsydoodle]

2. This is an editorial : not LBN

It simple updates the Guardians' original article dated Sept 28th.
http://www.guardian.co.uk/media/2011/sep/28/rupert-murdoch-daily-120-000-readers

The Guardian don't seem to be doing too well itself : Guardian Loses Readers Even After Ousting Murdoch Tabloid
http://www.bloomberg.com/news/2011-08-17/guardian-loses-readers-even-after-bringing-down-murdoch-tabloid.html

[WhiteTara]

3. The wheels of justice turn slowly and grind

finely. May his fortune slide through his fingers and the sidewalk be his home.