Apple: Here's to the crazy ones.

[denem]

Apple
1997 Ad/Manifesto
Beautifully expressed

Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.

They're not fond of rules.
And they have no respect for the status quo.

You can praise them, disagree with them, quote them,
disbelieve them, glorify them or vilify them.
About the only thing you can't do is ignore them.

Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.

Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.
Because while some see them as the crazy ones, we see genius.

And it's the people who are crazy enough to think they can
change the world who actually do.

[Jim Warren]

1. A $600 phone

is a lot of change.

[denem]

4. The iPod changed the music industry,

at around the $200 mark. You don't have to buy the same music, time after time on singles, LP's, CD's, the dark side of the A&R's pieces of plastic. You buy it once and can put it on anything you own, even an Android phone.

I wonder why the same venom was not directed at Sony's walkman.

[JVS]

17. The mp3 changed the industry, not the ipod. Back in 1997, 4 years before the first ipod...

I moved into the dorms and made friends with a couple of people on my floor. One of them spent all his time on the computer listening to music and (presumably) working. I asked him why he used his computer for music instead of a stereo. He said that he had good enough PC speakers and he could get all the music he wanted for free (this was before napster, but there were sources if you knew about them). Napster then came out and the follow ups of gnutella, etc. The ipod didn't change anything, it just adapted to the fact that people were getting their music for free via file-sharing. The only thing the first ipods offered were greater convenience than the previous way of making mp3s portable, which was to download them and burn them to a disc then play them in a portable cd player. A nice improvement, sure. But it was a response to the changes rather than the initiator of the changes.

[Donnachaidh]

27. no -- the ipod monopolized an industry

mp3s existed before the i-crap.

But thanks for playing. :eyes:

[FBaggins]

5. The original cell phone was over $10,000

(Adjusted for inflation of course).

And you couldn't play angry birds on it... or check the weather... or your email... etc, etc, etc...

[HappyMe]

9. It sure is.

Plus the monthly bill, plus the cost of the iPod for tunes, plus cost of lap top or ipad (sometimes both)!

Those big bucks aren't floating to the top - they are flying to the top.

[Occupied1]

2. here's to the crazy ones who think COMMERCIALS are spiritual messages

instead of calculated bits of manipulative propaganda designed to make you pull out your wallets

THINK DIFFERENT, ALL YOU MILLIONS OF UNIQUE REBELS BUY OUR SHIT & DEMONSTRATE HOW UNIQUE & DIFFERENT & REBELLIOUS YOU ARE AS YOU LIVE YOUR DRONE LIVES IN THE MATRIX COMMODIFYING YOUR DIFFERENCE INTO YOUR UNIQUE CLOTHING, FURNITURE & TECHNOLOGY "CHOICES"

It's because people living in our system *are* interchangeable pegs without much actual individuality or local self-created culture or deep relationships or real skills that they are so driven to distinguish themselves through commodities and fashion choices

so insecure, identities so emphemeral, that bullshit like this plays well

[denem]

3. It's good writing, and at the time Apple was tiny player

in the sludge of beige PC boxes, chosen by omnipotent IT chiefs.

[taterguy]

6. Tiny player? In 1997?

Yeah, right.

[belcffub]

7. you do know that it was around this time

that many analysts were calling for apple's demise, right... the first have of the 90's was not a good time for apple...

[taterguy]

10. You do know that you can be a large company and still be in trouble

My post was merely refuting the claim that Apple was a tiny company in 1997

[belcffub]

12. tiny player and tiny company are two different things

they were a tiny player... but your correct they were not a tiny company...

[justiceischeap]

8. Pretty much. They were on the verge of going under when Jobs stepped in

From Wiki:

During Amelio's tenure Apple's stock continued to slump and hit a 12 year low in Q2 1997 that was at least partially caused by a single sale of 1.5 million shares of Apple stock on 26 June by an anonymous party. Apple lost another $708 million; however, they did report a $25 million dollar profit prior to Amelio leaving. Apple had a multi-billion dollar loss the year before. On the 4 July 1997 weekend, Jobs convinced the directors to oust Amelio in a boardroom coup; Amelio submitted his resignation less than a week later; and Jobs then became interim CEO on 16 September.

http://en.wikipedia.org/wiki/Gil_Amelio#1994.E2.80.931997:_Apple_Computer


1997: Return of Steve Jobs (still from Wiki)
In 1996, the struggling NeXT company beat out Be Inc.'s BeOS in its bid to sell its operating system to Apple. Apple purchased Steve Jobs' company, NeXT on December 10, 1996, and its NeXTstep operating system. This would not only bring Steve Jobs back to Apple's management, but NeXT technology would become the foundation of the Mac OS X operating system.

On November 10, 1997, Apple introduced the Apple Store, an online retail store based upon the WebObjects application server the company had acquired in its purchase of NeXT. The new direct sales outlet was also tied to a new build-to-order manufacturing strategy.

http://en.wikipedia.org/wiki/History_of_Apple_Inc.#1997:_Return_of_Steve_Jobs

Steve Jobs came back and saved Apple computers for which I'm glad. Love them or hate them, I like that there is an alternative to Microsoft. For me this isn't about how much money the guy made but the innovation. Something we seem to be sorely lacking these days including telling kids that thinking outside the box can be cool too.

[Occupied1]

18. They had $7 billion in revenue in 1997. And Microsoft (of the sludgey beige)loaned them $15 million.

...because microsoft needed the competition else it would become too obvious that the industry was oligopolistic and non-competitive

as for "good writing":

YOU ARE KIDDING, RIGHT?

IF YOU'RE 16 MAYBE

[Donnachaidh]

28. it's an ADVERTISEMENT.

:eyes:

Brawndo has electrolytes, too. :sarcasm:

[closeupready]

30. Exactly. Bob Dylan told 60 Minutes, "Look, I'm not a messiah, I'm a songwriter."

Jobs was a merchandiser. That's it. Granted, he was very successful at it. So what. :eyes:

[canetoad]

11. LOL at consumers of pricey tech gadgets

Rebranding themselves as rebels.

[denem]

13. 1997 - MS was wiping Netscape.

Rebels?
.

[canetoad]

14. The kids on OWS are rebels

Tell me about your part in the Netscape/IE battle. It must have been hard but I'm sure you fought until the bitter end. A true frontline hero.

[denem]

15. In 1997 I was lobbying for Highly Active Antiretroviral therapy treatments

to be fast tracked into Australia's Medicare Pharmaceutical Benefits Scheme.

No frontline. No heroism. Just the best I could do.

[canetoad]

16. Yeah, yeah , on behalf of Australia

we are eternally grateful.

What's that got to do with your personal take on the browser wars?

[denem]

21. Eternally grateful?

Fuck that sort of sarcasm. How much hospice support have you done? Asshole.

[Major Hogwash]

19. Great thread.

Too bad it was shit on by the haters again.

[canetoad]

20. Is 'Major Hogwash'

a name or a description?

[denem]

24. As canetoads are famous for bufotoxin venom,

I think you chose your moniker well.

[Major Hogwash]

31. Well, let me tell ya . . .

There was this homely Aussie bloke from the Outback who walked clear across the desert to Sydney on the day when he turned 18. He headed straight for the biggest bar in town. And he told the man at the bar that he wanted a drink and a girl. The barkeep said that he could pay for both and have his beer first. The bloke laid some silver dollars on the counter, and downed the beer. "Now, where's the girl?" he said. The barkeep said "you look kinda young mate, you ever been with a girl before?" "Nope, I'm as virgin as the morning sunshine, mate" said the young man. So the barkeep said "well, go upstairs and down the hall to your left, then 3 doors down, go in that room, take off your clothes and wait for her to show up, and then get ready for the best time of your life."

So, the young man goes upstairs and does what the barkeep says. 5 minutes later the barkeep wonders if the young man is ready so he goes up to check up on him and he goes into the room. And all of the furniture, including the bed is pushed against one of the walls, the mattress is off the bed and leaning against another wall, the rug is rolled up and stored against one of the other walls, the window is thrown wide open, a lasso with a loop on the end is hanging down from the light in the middle of the ceiling, a large apple is laying in the middle of the floor just under the lasso, and the young man is naked as a jay bird crouched in the corner across from the door with his boots on.
"What the hell are you doing, son?" says the barkeep.

The young bloke looked at the barkeep and said, "Well, I've heard that having sex can get pretty wild, so if having sex is anything like wrestling 'roos, we're going to need all the room we can get."

[Occupied1]

22. That's hogwash, Hogwash.

[originalpckelly]

25. With all things in life there is great complexity.

The reality we live in is not as simple as good or evil, black or white.

A person, a company, an idea can have a wonderful impact on our lives. It can also have a dark side no one mentions a lot. It is still true that workers for the manufacturer of some of Apple's stuff actually threw themselves off the roof, just to free themselves from the misery of their lives.

Did you ever hear a touching long and well written story about them? Probably not, maybe they didn't impact the world enough. I identify with them, I'm more like them than I am CEO of a company.

But Steve Jobs still did accomplish great things in his time, and we do have a better world in many ways because of his existence. It's not like Apple is the only company to use the manufacturing services of Foxconn.

[Major Hogwash]

26. Yes, but don't you see farther out in the spectrum of life itself, death is not an ending.

And that's what he was saying.

As for those you talk about who threw themselves off the roof and impacted the world, well, it's not the fall that kills ya . . . it's the sudden stop.

[Mudoria]

23. Apple.. such rebels

:rofl:

[closeupready]

29. Unrecced. This revisionism is getting insane.

nt

[Avalux]

32. Yes but can those people afford the tools? I sure can't. n/t

[NYC_SKP]

33. Nice post, that it is in negative rec territory is kind of funny.

Anyway, I'm grateful for my iPhones 1, 3G, and 4, for my iPad one and two, for my MacBook Airs,especially the latest one with every option and SSD, and my powerbook and two giant iMacs, one at work and one at home.

And I'm grateful that Jobs invented the GUI that Windows adapted to their own use.

:hi: