New BMW advert can brand logo onto the back of people's eyelids

[The Straight Story]

The BMW Logo can now be branded onto the back of people's eyelids using a recent motorbike advert with flash projection technology that literally leaves an after-image of the brand inside people's heads.

The ad was presented at a German movie theater. The producers explained the technology in a YouTube video, saying they used a "harmless" photo flash to illuminate the logo onto the audience's eyes.

Superbike world vice-champion Ruben Xaus features with footage of the star hurtling along the track, taking bends at 200 kilometers per hour.

“I am living my dream," Xaus says seductively, set to hypnotic music. "'What dream?' you ask. Just close your eyes and look deep inside yourself. Maybe it's your dream too. It's in you."

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