Glenn Beck’s TV Advertiser Problem Could Play Into Contract Negotiations

[RamboLiberal]

An old problem is rearing its head again, as talks of Glenn Beck possibly leaving Fox News return.

Beck’s advertiser problem is not a new one, but with his contract set to expire in December, and no firm commitment that he will return to FNC in place, it will surely be part of the discussion between the host and FNC management. The problem is that many advertisers do not want their ads on beck’s often-controversial show, instead preferring to have them featured on other programs in that block, like “Fox Report” or “Studio B.”

Daily Finance has more:

Advertisers for Beck’s more liberal rivals on CNN and MSBNC are both more plentiful and better pedigreed, despite the programs’ considerably smaller audiences. “The Situation Room” on CNN booked ads from more than 100 advertisers during the last week in February, while “Hardball” attracted 58 advertisers during the same period, according to Tivo. And the shows attract ads from some of the biggest U.S. consumer brands, including Procter & Gamble and Microsoft.

Beck has 39 advertisers, none of them “blue chips” like P&G.

http://www.mediabistro.com/tvnewser/glenn-becks-tv-advertiser-problem-could-play-into-contract-negotiations_b58563

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