Abercrombie bows to pushback on kiddie push-up bikini (changes the name)

[The Straight Story]

Abercrombie bows to pushback on kiddie push-up bikini

In the face of impossible-to-ignore outrage, clothing maker Abercrombie and Fitch has quickly moved to reframe one of its tween offerings in a less-sexy manner. Last week, news that a push-up bikini top was being marketing to girls as young as 7 spread like wildfire across the Internet.

Now, the company has removed not the item, but the word "push-up" from its online catalogue. The top is now merely a "triangle" top.

Some observers say that the misstep is almost predictable for the risque retailer.

"While the company may be ducking fire for its latest questionably marketed clothing, over-sexualizing tweens is not new ground for Abercrombie, which stirred up controversy when it started selling thongs to pint-sized customers in 2002," the Daily News points out.

http://www.theglobeandmail.com/life/the-hot-button/abercrombie-bows-to-pushback-on-kiddie-push-up-bikini/article1959127/

[blondeatlast]

1. And to think they originally were outdoor outfitters.

The current A&F has absolutely nothing to do with the original whatsoever.

[HockeyMom]

2. They made padded bikinis back in the 50s

Ok, not in LITTLE children's sizes, but there are kids who need to wear women's sizes. I had to wear women's sizes at 10 years old, including real size bras. Unfortunately, for me I stopped growing too when I was about 10.

[foxfeet]

3. They would sell naked if they could make money that way.

[Wait Wut]

4. I'm not nearly as disturbed by the bikini...

...as I am by the parents who by them for their little girls. Yesterday, my husband and I saw a little girl dressed exactly like a hooker. A real one, not the O'keefe kind. She couldn't have been more than 7 or 8, full make-up, halter top, mini skirt. Just like her "mother". This wasn't white trash trashiness, either. They got into their brand new Audi and drove away. I'm willing to bet "mommy" went out and bought little Muffy that bikini.