http://poynter.org/forum/view_post.asp?id=12843From ERIC ALTERMAN: Subject: MoveOn ad. For the record, four years ago, a foundation purchased a full-page ad in the Times for my book, "What Liberal Media?" Because the foundation worked through a public relations agency that buys many such advertisements with the Times, the price was considerably less expensive than the quoted rate. This is common practice in the advertising business and I would not be surprised if MoveOn.org used the same firm or one with a similar arrangement. It's open to conservatives as well and easily researched by reporters.