Reply #52: Hindu holiday of Diwali attracts attention of businesses

[AnneD]

Diwali is usually a lucrative time of year for local Indian-American retailers and caterers.

Now some mainstream businesses are catching on to the popular Hindu holiday and marketing to the area’s growing Indian population.

In recent years, Hallmark has launched Diwali greeting cards, porcelain figurine maker Lladró has launched a line of Hindu deities and Wells Fargo and Citibank are running special promotions. Some companies are also using the time to build goodwill with clients and employees with celebrations and season’s greetings.

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Diwali essentially marks the victory of good over evil, knowledge over ignorance and light over darkness, often represented by decorating the home with candles, lights and lamps.

...more

http://www.chron.com/disp/story.mpl/business/5280021.html

I guess if we do have to add another holiday to the calendar-I wouldn't mind celebrating good over evil, knowledge over ignorance, and light over dark.