Gallup defends results against MoveOn.org attack -USAToday

[Rose Siding]

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USA TODAY said Tuesday it remains confident in Gallup.

The firm, said USA TODAY Polling Editor Jim Norman, "has been doing USA TODAY's political polling since 1988. ... I'm impressed by the constant testing and retesting they do of their methodology to make sure they get it right."

CNN spokesmen were unavailable for comment.

In recent weeks, complaints about the USA TODAY/CNN/Gallup polls had mostly been aired in "blogs," or online diaries, on the Internet. Tuesday, the issue spilled into the "mainstream media." MoveOn.org, a liberal advocacy group, paid $68,000 to run a full-page ad in The New York Times. The ad's headline: "Gallup-ing to the Right. Why does America's top pollster keep getting it wrong?"
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Critics say the debate over Gallup's work is important because the media's reporting of polls can affect the dynamics of a campaign. "We need the most accurate information possible. Next week the stories could be 'Kerry's surging in the polls,' but would that be true?" asks Markos Moulitsas Zniga, who's dailykos.com blog is a popular site for liberals..........lots more........

http://www.usatoday.com/news/politicselections/nation/president/2004-09-28-gallup-defense_x.htm