The Palin Choice: The Reality of the Political Mind - Lakoff

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This election is about realities. But the election campaign depends on the political mind-how people understand the candidates and the realities. Democrats have mostly criticized Sarah Palin as unqualified to deal with the realities we face as a nation. But the choice of Palin had to do with the way the political mind works in elections. In dealing with the McCain-Palin ticket, Democrats must take the way voters think into account, in addition to the external realities.

This election matters because of realities-the realities of global warming, the economy, the Middle East, nuclear proliferation, civil liberties, species extinction, poverty here and around the world, and on and on. Such realities are what make this election so very crucial, and how to deal with them is the substance of the Democratic platform .

Election campaigns matter because who gets elected can change reality. But election campaigns are primarily about the realities of voters' minds, which depend on how the candidates and the external realities are cognitively framed. They can be framed honestly or deceptively, effectively or clumsily. And they are always framed from the perspective of a worldview.

The Obama campaign has learned this. The Republicans have long known it, and the choice of Sarah Palin as their Vice-Presidential candidate reflects their expert understanding of the political mind and political marketing. Democrats who simply belittle the Palin choice are courting disaster. It must be taken with the utmost seriousness.

http://www.truthout.org/article/george-lakoff-warns-dems-reality-based-arguments