Frank Rich -- The Nascar Nightly News: Anchorman Get Your Gun

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http://www.nytimes.com/2004/12/05/arts/05rich.html?oref=login&8hpib


The Nascar Nightly News: Anchorman Get Your Gun
By FRANK RICH

Published: December 5, 2004

If Democrats want to run around like fools trying to persuade voters in red America that they are kissing cousins to Billy Graham, Minnie Pearl and Li'l Abner, that's their problem. Pandering, after all, is what politicians do, especially politicians as desperate as the Democrats. But when TV news organizations start repositioning themselves to pander to Nascar dads and "moral values" voters, it's a problem for everyone.

There's a war on. TV remains by far the most prevalent source of news for Americans. We need honest information to help us navigate, not bunkum skewed to flatter one segment of the country, whatever that segment might be. Yet here's how Jeff Zucker, the NBC president, summed up the attributes of Brian Williams, Tom Brokaw's successor, to Peter Johnson of USA Today: "No one understands this Nascar nation more than Brian." Mr. Zucker was in sync with his boss, Bob Wright, the NBC Universal chairman, who described America as a "red state world" on the eve of Mr. Brokaw's retirement. Though it may come as news to those running NBC, we actually live in a red-and-blue-state country, in a world that increasingly hates all our states without regard to our provincial obsession with their hues. Nonetheless, Mr. Williams, who officially took over as anchor on Dec. 2, is seeking a very specific mandate. "The New York-Washington axis can be a journalist's worst enemy," he told Mr. Johnson, promising to spend his nights in the field in "Dayton and Toledo and Cincinnati and Denver and the middle of Kansas." (So much for San Francisco - or Baghdad.)

I don't mean to single out Mr. Williams, who is prone to making such statements while wearing suits that reek of "New York-Washington axis" money and affectation. But when he talks in a promotional interview of how he found the pulse of the nation in Cabela's, a popular hunting-and-fishing outfitter in Dundee, Mich., and boasts of owning both an air rifle and part interest in a dirt-track stock-car team, he is declaring himself the poster boy for a larger shift in our news culture. He is eager to hunt down an audience, not a story.

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