Pepsi pulls ad with David Beckham surfing tsunami-like wave

[KurtNYC]

Pepsi Cola is dropping a new advertising campaign featuring David Beckham on a surfboard in the wake of the tsunami disaster.

The decision comes as some of the world's biggest brands, including Marmite and British Airways, are reviewing their short-term promotions. Marmite has withdrawn its posters featuring people fleeing from a giant blob of the savoury spread, while the UK airline has withdrawn its advertising for January sales.

http://www.guardian.co.uk/tsunami/story/0,15671,1383761,00.html

Pepsi made the right call here and it cost them big bucks. Beckham is a big celeb in Europe. Just unlucky timing for Pepsi.

It reminds me of the week the Challenger exploded. There was a movie that opened called 'Space Camp' about a group of kids who are accidentally launched in the shuttle. It tanked.