Reply #10: Action Hero gimmick only worked with Arnold cause he's not a rightwingnut.

[norml]

They look to a Hollywood Gimmick to help sell their despicable agenda.

Gimmick
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A gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries. Product gimmicks are sometimes considered mere novelties, and not really that relevant to the product's functioning, even earning negative connotations. However, some seemingly trivial gimmicks of the past have evolved into useful, permanent features.

Finding a successful gimmick for an otherwise mundane product is often an important part of the marketing process. For example, toothbrushes are often given various gimmicks, such as bright colors, easy-grip handles, or color-changing bristles so they appear more exciting to consumers. This is often done when trying to appeal to children, who often get more excited about the gimmick than the product.

http://en.wikipedia.org/wiki/Gimmick