Help NORML Stop Super Bowl Marijuana Propaganda

[benburch]

Help NORML Stop Super Bowl Marijuana Propaganda

Take Action Now!
http://capwiz.com/norml2/issues/alert/?alertid=4749626&type=ML

Dear Friends:

As we approach the end of January, Americans are gearing up for the
upcoming Super Bowl. For those of us in the marijuana law reform
community, this means preparing for another barrage of anti-marijuana
propaganda ads from the Office of National Drug Control Policy and the
Partnership for a Drug Free America.

This year NORML is encouraging CBS to reject these ads by persuading the
network to abide by it's stated policy of not running ads on
"controversial issues of public importance." Recently, CBS cited this
official policy to deny airing an advertisement sponsored by the advocacy
organization MoveOn.org, which criticized President Bush's $1 trillion
deficit.

If CBS is to be consistent, then they must also adhere to this policy when
it comes to the ONDCP's ads. Marijuana decriminalization currently enjoys
72% support among the American public, according to the latest CNN/Time
polling data. Clearly this is a "controversial issue of public
importance" that divides American public opinion, and any public service
announcement on the subject that promotes only one side of this issue must
be considered an issue ad.

Clearly CBS only applies this standard to issue ads that they disagree
with. For example, the network accepted a Super Bowl ad that discourages
tobacco smoking and one from the American Legacy Foundation encouraging
"lifestyle choices" for teenagers, in addition to the ONDCP anti-marijuana
ads.

NORML has created a pre-written letter that you can send to CBS executives
demanding they apply their policy consistently and reject the ONDCP/PDFA
anti-marijuana ads. You also have the option of copying this letter to
your local medica outlet so that we can keep the public appraised of this
inconsistency on the part of CBS. When you send the letter, simply select
any of the media outlets that you would like to receive the letter. "CBS
Ad Department" will be pre-selected.

Please take two minutes to send a pre-written letter to CBS and your local
media urging them to reject this year's anti-marijuana propaganda ads from
the Super Bowl by visiting:
http://capwiz.com/norml2/issues/alert/?alertid=4749626&type=ML

Thank you for your support on this important issue.

Regards,

Kris Krane
Associate Director
NORML

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NORML Media Watch
NORML was featured prominently in several media outlets this week,
including The Austin Chronicle, The Daily Nebraskan and The New York
Press. To read these articles or about other NORML media appearances,
check out "NORML in the Media" at:
http://www.norml.org/index.cfm?Group_ID=5481

Help keep the candle lit by making your New Years resolution a monthly
pledge to NORML. Please visit:
http://secure.norml.org/join/pledge.html

Smokers vote in 2004! If you have not already done so, register to vote or
change your voter registration address at:
https://www.workingforchange.com/vote/index.cfm?ms=NRM001
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