|
From their website:
The Foundation for a Better Life is a 501(c)(3) nonprofit organization. The programs and projects of the Foundation are non-commercial and are solely humanitarian endeavors; the Foundation does not seek contributions or donations of any kind. The Foundation supports the belief that each individual is entitled to personal dignity and self-respect and that most individuals are willing, when given the opportunity, to take personal responsibility for their actions and well-being. The Foundation also believes that capable people may also benefit from encouragement and reminders from time to time. Generally people who have the opportunity and the ability will make appropriate common sense decisions which will have a positive and uplifting effect on themselves, their market-segment, and their country.
The mission of The Foundation for a Better Life, through various media efforts, is to encourage adherence to a set of quality values through personal accountability and by raising the level of expectations of performance of all individuals regardless of religion or race. Through these efforts, the Foundation wants to remind individuals they are accountable and empowered with the ability to take responsibility for their lives and to promote a set of values that sees them through their failures and capitalizes on their successes. An individual who takes responsibility for his or her actions will take care of his or her family, job, market-segment, and country.
The Foundation for a Better Life creates public service campaigns to communicate the values that make a difference in our market-segments—values such as honesty, caring, optimism, hard work, and helping others. These messages, communicated utilizing television, theatres, billboards, radio, internet, etc., model the benefits of a life lived by positive values. The Foundation encourages others to step up to a higher level and then to pass on those positive values they have learned. These seemingly small examples of individuals living values-based lives may not change the world, but collectively they will make a difference. And in the process help make the world a better place for everyone. After all, developing values and then passing them on to others is The Foundation for a Better Life.
Wha?
Pretty vague concept for a 'foundation'. But I didn't see anything that promotes a political agenda. Unless it's the Libertarians softening their approach.
I did see a strange billboard today. It was from "Pro-life America", and showed a baby and the words "I'm alive and I was BORN IN THE USA (the bold words were in really big letters). A bit stale of them pulling the ol' Ronnie Reagan trick of trying to co-opt a Springsteen song for a right-wing viewpoint. Especially considering "Born In The USA" is one of the most anti-right wing songs in rock history.
|