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"The way we're looking at it is we're going to assume that it is" here to stay, Scott Livengood, chief executive officer of the doughnut-maker, said at the company's annual meeting. "And we make our plans and do things in a, call it a worst case scenario. I think there is always a real possibility that people are going to decide a balanced lifestyle is appropriate for them and the dynamics will change again.
"But on the other hands we're not going to take anything for granted."
Krispy Kreme reported Tuesday that it lost $24.4 million in the first quarter, its first quarterly loss since going public in 2000. The company's stock has fallen by about a third in the past month.
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http://story.news.yahoo.com/news?tmpl=story&cid=541&ncid=541&e=1&u=/ap/20040526/ap_on_he_me/fit_krispy_kreme_meeting_1WTF? What's next sugar-free sugar? fat-free bacon grease?
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