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New Series from Chick Publications
Christian workers have been telling us for some time that their work among blacks would be much more effective if they had Chick tracts where the characters in the story were black. Black people on the street are more receptive to black characters than Caucasian.
Pastor Jerry Thornton, who pastors a black church in Southern California tried some of the tracts in his ministry before they were officially released. He says, "The black tracts were especially useful to tell the people of color that they are special enough for Chick Publications to make a special edition of the tract line just for them. They often feel neglected and marginalized and appreciate the special attention when it is given."
Beginning this month, we are rolling out a new tract series with the same story but with black characters. We have taken some of our most popular Chick tracts and redrawn them with black characters. To avoid confusion in ordering, we have renamed them. This Was Your Life has become It’s Your Life. Somebody Loves Me is called Hard Times. Allah Had No Son is Who Is Allah? and Best Friend is now Soul Sisters.