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Let's forget the company, and look at the people who work there.
It is easy to depersonalize, and think about the company as an entity. That makes this a non-issue.
When you're dealing with a large, 1000+ employee corporation, the individual loses significance.
When you're dealing with a 30 person company, each individual is unique, and the impact of a single person is enormous.
When some of those people are friends, or friends of friends...
Well, you get the picture.
The venture capital world is a world of small groups, where who you are really REALLY matters.
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