Reply #26: That's probably the "Don't Think of an Elephant" book

[Thurston Howell IV]

But the "Moral Values" book discusses framing as well. I think we have a lot of learn about how to frame issues and present our values to a wider audience. I believe the reason we're upset with Bush is not because of policy disagreements, but because we feel he is acting immorally. Which, if you dig a little deeper, means we view our positions from a moral framework, not just a rational policy viewpoint.

Here are a couple of Lakoff links of interest -- especially the first, which leads to a video of his in which he gives a good overview of his ideas as they relate to politics:

http://bushmisunderestimated.blogspot.com/2004/11/how-to-continue-fight-how-progressives.html

http://bushmisunderestimated.blogspot.com/2004/11/frame-wars.html