PCC Natural Markets Removes All Products With High-Fructose Corn Syrup From Shelves

[hatrack]

Wow. I didn't even think that was possible.

There are no Wheat Thins at PCC Natural Markets, no boxes of Kellogg's Raisin Bran, not even any Sara Lee whole grain bagels or Oroweat cracked-wheat hot dog buns. What customers will find is almost unheard of: a supermarket free of products containing high-fructose corn syrup.

After years of winnowing out the ubiquitous sweetener, the eight-store natural foods co-op announced this week that the rout was complete. While the science behind the move is still the subject of hot debate, the scope is unquestioned.

"The next frontier is here," said Bob Vosburgh, health and wellness editor for the trade publication Supermarket News, who called PCC an industry leader in such controversial topics. PCC apparently is the second significant organization nationally to take on the issue.

And its customers seem to appreciate the ban. "I'm completely happy about that," said Karen Hunt, 42, when told of PCC's decision. She said it will makes it easier to pick out healthier cookies and chips for her two young children. Like many PCC shoppers, Hunt is an avid label reader. She avoids all artificial sweeteners and trans fats as well as hormones in milk, and she steers clear of high-fructose corn syrup.

EDIT

http://seattlepi.nwsource.com/food/341888_fructose01web.html