Reply #35: Ohhhh!

[Sparkly]

Now I get it -- thank you! I truly wasn't familiar with this at all.

(Btw, I worked for Macy's in Manhattan in my youth -- I was even in their parade once! Shhh, don't tell anybody, that New Jersey guy could get us all arrested...)

Edited to add: The article you linked refers to Acxiom as a company in "consumer data." As in, Radio Shack asking for your address and phone number?! The link within the link shows it to be nothing more -- basically, marketing tools. Good God, to read about it here I could have imagined it was something evil about reading our irises or DNA or something!