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comes in the form of not wanting to win by manipulating people emotionally. We try to go for logic and factual truth, rather than playing to people's fears and fantasies. It is a very different world view when you think about it.
Unfortunately, as this man (and others) are pointing out more and more, if we don't appeal to people on an emotional level, the Right will. And they do. Manipulating voters by invoking 9/11 is only failing because Bush has used it too many times.
Still, the thought of trying to appeal to people's frequently childish and silly emotions makes me a little queasy.
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