AP/Yahoo Poll: Hillary tops in every personal quality viewed as most important...

[SaveElmer]

By voters...

Note the very small MoE on this poll

Horserace

Hillary 48
Obama 22
Edwards 13

Which candidate is the most likable? On the Republican side, Giuliani gets the nod, both from GOP voters and among voters overall. None of the Democratic candidates has a clear advantage among Democratic voters, with Clinton, Barack Obama and John Edwards running about even. But in a sheer popularity contest, pitting the most likable Democrat vs. the best-liked Republican, it would be Obama over Giuliani, 54 percent to 46 percent.

Ask voters which qualities are most important, though, and they put likability well down the list. They attach far more importance to being honest, ethical, decisive and strong.


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The survey of 2,230 adults was conducted Nov. 2-12 by Knowledge Networks and had a margin of sampling error of plus or minus 2.1 percentage points. The survey included 1,049 Democrats, for whom the margin of sampling error was plus or minus 3 points, and 827 Republicans, for whom the margin of sampling error was plus or minus 3.4 points. Unlike most Internet polls, this one is nationally representative because people are first contacted using traditional telephone polling methods, and are then followed using online interviews. People selected for the study who do not already have Internet access are provided with Internet access for free.

http://news.yahoo.com/page/election-2008-political-pulse-11202007