Obama readies plan to reshape the electorate

[babylonsister]

Every Dem should be happy about this!


Obama readies plan to reshape the electorate
By BEN SMITH | 4/2/08 4:40 AM EST

Barack Obama's massive, smoothly integrated volunteer organization has been a mainstay of his campaign.
Photo: AP



Even as he fends off Senator Hillary Clinton in the Democratic nomination contest, Senator Barack Obama is already turning his attention to the general election, and to an ambitious plan to reshape the American electorate in his favor.

Bringing new voters to the polls "is going to be a very big part of how we win," said Obama's deputy campaign manager, Steve Hildebrand, in an interview. "Barack's appeal to independent voters is also going to be key."

Hildebrand said the campaign is likely to turn its attention and the energy of its massive volunteer army this fall on registering African-American voters, and voters under 35 years old, in key states.

"Can it change the math in Ohio? Very much so," he said. "If you look at the vote spread between Bush and Kerry in 2004 - we could potentially erase that."


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But there are signs that this year could be different. In the Obama campaign, youth turnout and Internet-based organizing - so often promised, and rarely delivered in the past - have been made real. And the first black nominee could reach deep into the large non-voting tracts within the African-American community.

"There's the potential here to change American politics for a while. Under-35 voters are just so overwhelmingly Democrats. Getting them registered is a simple, important, not-easy part of that — and Obama can," said Jim Jordan, a consultant who ran the independent group that headed Democrats' national field operation in 2004, America Coming Together. "And the voters who do register will actually vote. African-American voters, under-30 voters will be hugely self-motivated. They'll get to the polls in numbers that aren't typical for new registrants, and they'll do it on their own, on top of the strong turn out mechanics that the Obama guys will surely bring to bear."

Michael Slater, the deputy director of the non-partisan Project Vote, also said he found the Obama campaign's hopes of a dramatic increase in the participation "very plausible" for younger and black voters, groups, he said, which are under-represented in the electorate.

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http://www.politico.com/news/stories/0408/9328.html