Reply #29: Bush ran to his BASE

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With a few carefully chosen slogans thrown out for the swing votes: "Compassionate Conservative", "No Child Left Behind" etc. etc. He certainly wasn't courting Democrats by offering them his VP, he chose the most conservative he could find. To please his base.

It was a very traditional campaign in that sense. Run to your base, nod to the swing voters, solidify your identity.

Kerry seems to be running all over the place, here. It's no wonder people find it hard to get a "feel" for who he is, at least according to polling. This is a problem that this little episode did nothing to help.