Bush ads: He approves negative content up front. How are swing voters

[jean]

reacting?

Bush/Cheney ads start with that full screen shot of the right side of his face and him saying, "I'm George W. Bush and I approve this ad."

It seems like a given - you hear his first words, and sure enough, negative content follows.

I wonder if it's gotten to the point that people hear him, "I'm George W...." and tune out, without waiting for what comes next. That's how I react.

Does anyone have know how swing voters are reacting to Bush/Cheney ads?