AP NewsBreak: Kerry Will Begin $50 Million Post-Labor Day Advertising Blit

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AP NewsBreak: Kerry Will Begin $50 Million Post-Labor Day Advertising Blit


AP NewsBreak: Kerry Will Begin $50 Million Post-Labor Day Advertising Blitz in Seven Key States

Democratic presidential candidate John Kerry addresses members of The American Legion during their national conference in Nashville, Tenn., Wednesday, Sept. 1, 2004.(AP Photo/John Russell)
09-01-2004 5:35 PM
By LIZ SIDOTI and RON FOURNIER, Associated Press Writer

NEW YORK -- John Kerry will begin his post-Labor Day advertising blitz in seven states from New Hampshire to New Mexico, his political Ground Zero for a $50 million campaign scheduled to expand into another 13 states by Nov. 2.

In a rare advanced buy, the Democratic campaign began reserving air time Wednesday night in Ohio, Florida, Iowa, New Mexico, Pennsylvania, New Hampshire and Wisconsin, according to Democratic officials familiar with the buy. Ads begin airing Friday in Ohio, then next week in the other six states.

The campaign also was buying air time through Nov. 2 in Minnesota, Missouri, Nevada, Oregon, Washington, Maine, Michigan, Arizona, Louisiana, Colorado, Arkansas and North Carolina and West Virginia. They won't see ads until later this fall.

The $50 million is more than half of the about $90 million that Kerry has at his disposal between now and Nov. 2. On top of the massive downpayment, officials said the campaign has budgeted an undisclosed amount of money to pour into key states later in the fall.



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