Reply #60: The so-called 40% "value voters" is a myth.

[crispini]

It's a artifact of the way the question was asked. The poll that came out with "values" as so high was one in which the participant was offered a list of choices. When they asked the same question and allowed the participant to make up their own choice, "values" was much lower, like 21% I think. "Other" was the big leader in that poll.

I thought that was interesting because it indicated how 'values' is really not a precise term. When people were offered a chance to be more specific they did so.