More thoughts on The End of Overeating (David Kessler's book)

[supernova]

I bought this book last weekend and have slowly been reading it over breakfast every day. I'm about 1/2 way through it now. Still stuck at what he's uncovered talking to food industry consultants.

Dayum! Kessler hits the food industry right between the eyes!

It's one thing to be suspicious of the food that we have on offer now and try to adjust my eating accordingly. Over the years, I've increasingly gone organic, and local when possible. And eating whole foods as opposed to processed stuff. I'm lucky since I live in an agricultural area with lots of great local farmers and farmers markets. Especially fun now that it's summer and great produce is coming in.

And I love his "it's happening to me too" sympathy that runs through the book. It's just adorable. At the same time, he never loses sight of the science of *why* those chocolate chip cookies have such a strong pull.

But I did not realize the extent to which we are deliberately being overfed. Every processed product is designed to be drug-like in its qualities, guaranteeing we will purchase that product again and again and again.

It's positively diabolical! :evilfrown:

While I realized chain restaurants used prepared food as a time-saver, I a didn't realize that restaurants also engage in this behavior of deliberately ramping up flavors and ingredients that make foods addicting.

:wow:

I will not look at food the same way, ever.