Reply #37: Our own Colleen Cashmere is on location

[FredStembottom]

video: Stand-up. 1 shot in front of refrigerator case in health food store.

Colleen Cashmere: Brian...in my hand is a wedge of cheese - just as we all know it - yellowy orange and with that familiar flavor that millions of moms and dads across America depend on to satisfy and nourish themselves and their children. I'm sure - if you're like me - you may well have had just such cheese melted on top of nachos (chuckle) during your own Super Bowl Party recently.

Brian: (chuckle) mmm . Oh yeah....

CC: Well Brian, we came to this store - Northern Health Food Co-op - right here near our studios to see if we can shed some light onto the current controversy swirling around this beloved, wholesome food. As you may know, doubt as to the composition of cheese has been raised in some quarters culminating just this week in the claim, by some, that cheese is made from milk.

Brian(split screen): Yes, the volume has been going up on that discussion for a while now.

CC: Yes...we...(cut off)

Brian: Oh, I'm sorry Colleen...

BB: No...go ahead, Brian(chuckle)

Brian: I was just going to add that your team was sent out to find some cheese and see if reading the label....well, you tell us, Colleen.

CC: Um...Right. We came down to this store and with the kind permission of the staff here have been allowed to find some cheese and take a look for ourselves and our Action Data News viewers what we might find on the label of some actual cheese.

Brian: To see if the ingredients might be right there on the label as it were.

CC: That's right (moves back toward reefer case)...And....(walking and pointing)...as you can see, Brian, we were surprised to find something interesting right here on the freezer-case (points to sign saying: Soy Cheese)

Brian: Oh, my! (laughs)

CC: Right.....we didn't even _get_ to the looking-at-labels part and already we see the words "Soy Cheese". We could only assume that this meant that the cheese is made of some kind of soy ingredient.

Brian: (still chuckling and smiling) I assume - as the great reporter that you are -

CC: (smiles demurely)

Brian: - that you went ahead and read the label anyway?

CC: That's right. This wedge I have been holding was taken right from this same case (points)...you can see the little gap where I picked this one up (while pointing, knocks over a few wedges....)
OOPS! Making a mess here, now! (laughing)

Brian: (laughs)Be careful there, Colleen. Our staff buys a lot of sandwiches and coffee at that store! (chuckling)

CC: (giggling) Right, Brian. But...anyway...as I was saying...we DID go ahead and read the label and found that NOT ONLY are the ingredients listed right there - can we get a close-up of this? - But I think you can now see what we did, that......

Brian: Oh, my! (laughing) Yes....SOY!

CC: Soy. That's right. The first ingredient is soy. And if you read the entire label you don't find milk mentioned anywhere....
And finally (turns wedge over) as if that wasn't enough. On the front. A bright green sticker - I assume may have been put on by the management here - saying:

Both together: Dairy Free! (laughing)

CC: So there you go. Not scientific.......

Brian: No. But still revealing.

CC: Yes.

Brian: Wow. Thank you, Colleen Cashmere.

CC: You bet.

Brian: (emerging from split screen) Well...one can only GUESS where this controversy is going to go from here! (smiling. Shaking head)

Action Data News continues!

(Action Data News logo swirls up to pounding synth music. Cut to commercial)