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Reply #17: Here's a good article on the "packaged" sales approach they tried [View All]

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FormerDittoHead Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Mar-04-06 04:14 PM
Response to Reply #4
17. Here's a good article on the "packaged" sales approach they tried
http://www.missoulian.com/articles/2006/03/03/news/local/news03.txt

The article reviews how they tried to sell advertising on three stations at the same time, failing to do that, they chose to do some kind of "sponsorship" approach.

The point is that the ratings were there, the advertisers were there, but the sales dept. didn't deliever.
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