Reply #6: "Band of Brothers", the special, was a hit and it resonated well

[Solly Mack]

with a good many people - the whole greatest generation - fighting against a world threat (blah blah blah) message, so it conjures up patriotic images of country, flag and unity....

so it's manipulation by word/phrase association. You hear "band of brothers" and you think ww2, greatest generation, unity, country, flag, victory....

unless you're one of the few who read the fine print, that is...