Campbell Brown's 8 p.m. CNN show opposite Olbermann and O'Reilly won't be opinion-oriented

[DeepModem Mom]

MarketWatch: Why Campbell Brown left NBC, joined CNN
Commentary: Anchor's taking over the competitive 8 p.m. time slot

....Opinion shows made Fox's Bill O'Reilly, who dominates his 8 o'clock slot, a TV star. This format also gave MSNBC's Keith Olbermann a high-profile platform that extends beyond his years at ESPN. Plus, Nancy Grace of Headline News has built a fan base by being provocative.

But the 39-year-old Brown says her program "is not going to be an opinion-oriented talk show. That's not who I am."

So how does she see herself competing against O'Reilly and the red-meat gang?

"I can't worry about the competition," Brown told me over breakfast Thursday in Manhattan in her lilting native Louisiana accent. "Keith Olbermann and Bill O'Reilly are two of the most talented people on television -- no question. We have to do something different, and it's going to take time for us to find our footing."...

***

...what will make or break Brown's broadcast is her ability to differentiate herself from Paula Zahn.

CNN, too, has the task of convincing viewers that it is presenting something new, in every way. CNN is deluding itself if it thinks it can merely offer a variation on Zahn to flourish against two very determined rivals in O'Reilly and Olbermann....

http://www.marketwatch.com/news/story/oreilly-others-make-room-cnns/story.aspx?guid=%7BFE202F55%2D642F%2D4C87%2D9908%2DBF79AE31D20D%7D