New service eavesdrops on Internet calls

[flashl]

A startup has come up with a new way to make money from phone calls connected via the Internet: having software listen to the calls, then displaying ads on the callers' computer screens based on what's being talked about.

For instance, a caller talking about going for dinner might see ads to local restaurants and restaurant review sites, while someone pondering whether to buy a new computer might see ads for computer stores. Relevant unsponsored links also appear.

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Huh?