Clinton cannot change who she is.... there won't be a re-tooling of her persona.
http://www.time.com/time/politics/article/0,8599,1700705,00.htmlSaturday, Jan. 05, 2008 By KAREN TUMULTY
"The scope of Barack Obama's victory in Iowa has shaken the Clinton machine down to its bolts. Donors are panicking. The campaign has been making a round of calls to reassure notoriously fickle "superdelegates" — elected officials and party regulars who are awarded convention spots by virtue of their titles and positions — who might be reconsidering their decisions to back the candidate who formerly looked like a sure winner. And internally, a round of recriminations is being aimed at her chief strategist, Mark Penn, as the representative of everything about her pseudo-incumbent campaign that has been too cautious, too arrogant, too conventional and too clueless as to how much the political landscape has shifted since the last Clinton reign. One adviser summed up the biggest challenge that faces the campaign in two words: "Fresh thinking."
"Specifically, those inside the campaign and outside advisers fault Penn for failing to see the Iowa defeat coming. They say he was assuring Clinton and her allies right up until the caucuses that they would win it. Says one: "He did not predict in any way, shape or form the tidal wave we saw." In particular, he had assured them that Clinton's support among women would carry her through. Yet she managed to win only 30% of the women's vote, while 35% of them went for Obama."
"A modest rise in Iowa turnout from traditional levels — say by about 20,000 or 30,000 — might have been easy to write off as merely the result of superior tactics on the part of the well-funded Obama operation. But the fact that voters flooded the caucuses, and that Obama swept just about every demographic group, speaks to something larger that is going on in the electorate, Clinton strategists now acknowledge."
"That leaves them facing problems on two levels. The first, and easier one to grapple with, is how to deal with Obama. Even as the results in Iowa were still coming in, the Clinton campaign was mobilizing onto an attack footing. But it's possible that the most difficult problem is not Obama; it could be Clinton. How can she retool her message — and her identity as a virtual incumbent — to resonate with an electorate that seems to yearn more for change than any other quality? Says one longtime Democratic strategist, who is close to the Clintons: "Fundamentally, she is who she is; she can't change who she is, and maybe this is not her time."
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