Pure NeoCon PR
"(VFF-AF)—registered<7> with the IRS as a 527 committee national lobby. It was, in essence, a Republican front group managed by Republican-affiliated public relations<8>, media<9>, legal<10>, and political consultants, including former White House spokesman Taylor Gross, to defeat candidates who advocate an end to the US occupation of Iraq."
"Taylor Gross is a founding partner of the public relations company The Herald Group. He is a former White House spokesman who coordinated Republican media coverage during the 2000 presidential election ballot recount in Florida. Gross also served as U. S. Attorney General John Ashcroft's media point man during Ashcroft's nomination hearings."
http://www.sourcewatch.org/index.php?title=Vets_for_Freedom