Tangential to the topic, but environmentally sound tech companies do deserve kudos, particularly when they've chosen to pursue those policies on their own initiative.
http://www.neb.com/nebecomm/environmentalPolicy.asp?find_category=&find_description=&find_part_desc=They're not really known outside of biotech, but they're a prime example of how a successful business model can be entirely compatible with "green" policy. I've used their products for over two decades now, and they've always worked this way. It's part of what inspires their customer loyalty.
Sorry for the tangent, I just think it's useful to point of the success of eco-friendly business, particularly in the realm of high-tech.