Let's talk about 'Generation Jones'... those born between 1954 and 1965.

[sinkingfeeling]

Gen. Jones makes up the largest segment of the population: 26% of all adults. They voted for Bush in 2004. Having reached adulthood during Reagan, they are far more conservative and less secular than the 'boomers'. They are the 'security moms', a large part of the evangelical voters, and ethnic 'cross-overs'.

I called them 'yuppies' in the 1980's as they entered the workforce, searching for the 'most' they could get, job-hopping, and anti-common good, self-centerness.

http://www.marstoncomm.com/Denver_Post.pdf

http://www.jonathanpontell.com/aboutgenjones.htm